Brand Strategy, Name, Identity and Collateral Design for Tata Housing's Flagship property in Mumbai. These are all the concepts that were presented in Round 1.
Option 1: Nidus
Latin word for ‘Nest’ or ‘Home’. How do we embody the feeling of coming home, being welcomed home or being at home with nature? Welcome to Tata Housing Nidus, a new residential project nestled amongst the trees and birds, situated right in the heart of Mumbai.
Option 2: Estera
Originates from the Persian language and means of the ‘Star-Like’. Inspired by the star parks and the openness of the layout, Estera is the perfect place for families to star gaze, play, work, bond and live happily ever after.
Option 3: Bequest
The act of giving or leaving something by will / something given or left by will or transmitted from the past. Here we can link back to the fact that this has and always will be land owned by the Tata legacy. You can buy into a price of history...
