Tadmor is an entertainment company headquartered in New York and Tel Aviv. Their first production was released in the summer of 2016 called ‘Norman’ starring Richard Gere.
The inspiration behind the logo was deep rooted in the company’s unique heritage and culture. Although the company is called Tadmor after the founder, it is also the name of the ancient city where his ancestors resided. I wanted to bring this notion of culture, heritage and history to the logo while still keeping with the theme of cinema. This was done with the use of a map of the area in a circular shape that doubles as smoke or fog which links back to cinema yet again.
The most fascinating feature of cinema to me is the lighting, so the font is inspired by dark and light shadows that reveal and conceal the type. Due to the space between the letters, the audience is forced to stare at it a little bit longer than usual to get the whole gist of it... I made you look!
Tadmor Opening Scene
Tadmor Logo Variations
Tadmor Stationary
