With the sole objective of addressing lifestyle related disorders (obesity, hypertension, heart related issues) and diabetes (India is the diabetes capital of the world), PurO Wellness was founded. The goal is to enable 1.23 Billion Indians to still enjoy the pleasures of life with food and drink without compromising on taste or health.
Puro Wellness was looking to refresh their current brand identity and packaging graphics for SoLite Salt to make it look more premium and communicate the benefits of the product seamlessly: Purity, Taste, Health.
The key things to consider with the design were to communicate the high-quality natural element of the salt, while keeping the visual language approachable and friendly.
Creative Lead: Jenai Wadia | Designer: Arpana Desai