Protinex®, a popular name in protein supplements used by over a million people in India targeted at everyone from kids to adults.
Through our research, we saw that customers would buy Protinex® when it is prescribed by a doctor and use it for a little time. However, we want to change the perception of the brand from being a medically prescribed protein supplement Making Protinex® a part of your daily diet.
We introduced clear and consistent category and flavour colours that will help consumers make an informed decision while the product is on the shelf. The format of the product is now represented in a penta-pack along with the regular tin format.
Creative Lead: Jenai Wadia | Designer: Arpana Desai