Brand Naming, Identity and Packaging Design for a new retail line being launched by the Jiva Spa, Taj Hotels.
The name ‘Jiva’ was already registered in the beauty space so Taj Hotels was looking to rebrand their Jiva product range with a new name and brand. Although we tried several out-of-the-box iterations, the Asya brand identity and system that was eventually selected bared a strong resemblance to the existing Jiva brand.
Asya Product Range
Asya Product Range
Asya Product Range
Asya Product Range
Asya Product Range
