A for purpose, for profit company based in New York that creates crafting kits for children paired with charities around the US. As this brand features crafting kits for kids I decided to base the logo around the typography (where the letter ‘i’ features a thumb print - representing their slogan: MAKE YOUR MARK) - The paint texture in the background is flexible and every changing with each crafting kit. These art mediums can be linked to the featured activity and will give the children a little hint as to what they can expect inside the kit.
