Brand refresh for the DiA Exquisite Diamond Jewellery brand. This included the brand identity, colour palette etc.
DiA, the Exquisite Diamond Jewellery store, is located at the most prestigious and prominent landmark, The Taj Mahal Hotel, The Gateway of India, Mumbai. DiA was the first luxury store in India selling high-end International Brands of watches and jewellery.
DiA was conceptualized by Devaunshi Mehta, wife of Anoop Mehta, of Mohanlal Diamonds, one of the oldest and most reputed diamond families of India. Devaunshi is a pioneer in reinventing traditional Indian Jewellery in the contemporary style to create modern masterpieces. The jewellery is all hand made using gem quality diamonds, emeralds, rubies and pearls. Rare and large Rose Cut diamonds in various shapes and colors are used to create one of kind masterpieces. She also introduced South Sea Pearls in traditional Indian designs.
DiA, the Exquisite Diamond Jewellery store, is also a home to Swiss luxury brands: Rolex, Vacheron Constantin, Piaget and Chopard.
