Launched in 2020, Simply Nam is new & innovative Indian beauty brand that combines the best of science and nature - to create safe, effective and long-lasting products with guaranteed results. The brand is built on a personal journey and over 20 years of experience & insights from the brand’s founder, makeup and beauty professional Namrata Soni.
When I started this project with Simply Nam, they already had a very definitive brand language that spoke to a customer looking for sustainable, high quality products, made especially for them... but what was missing was that added layer of design. The brand approached me to create an illustrative background that would blend their minimalistic Scandinavian design approach with the sophistication of the modern, digital-first Indian consumer. The illustration needed to be tropical, fresh, delicate and flexible as they wanted to use it across multiple collateral.
The final illustration inspired by the many layers of the epidermis with different, natural products on top to enhance it.
The mock ups presented to the client to help them visualize it.
