All Day Diner Naming, Branding & Collateral Design. This multi- cuisine hub is open from 7am - 11:30pm. This is also where breakfast is served in the morning.
This logo pays homage to the restaurants surroundings by removing the line from the A as the A formations now represent the surrounding mountain range, Aravali. The dot on the ‘i’ adds an element of fun but also brings in idea of Tajness. It is made up entirely of the letter A which is a prominent feature of the logo.
The use of gold hones in on the palatial feel which is deeply inspired by the architecture of the hotel. The tessellated ‘A’ pattern adds to the royal look.
